Thursday, January 07, 2010

Portland Fashion Week: Eco-sustainable production


"Portland Fashion Week is the world's only comprehensive eco-sustainable production of a fashion week featuring both independent and eco-culture urban-casual, street and activewear from all over North America and internationally." This is what Portland Fashion Week (PFW) states about themselves. Time to get to know a bit more.

PSW vision basically focuses on eco-responsible fashion and their objective is to draw as many people through Art, Commerce and Sustainability. The last fashion week was held on October 7-11 2009 bringing in the Spring/Summer 2010 collections. They actually have made a quite a move to sustainability as I seen from their media kit. Most of the paper supplied are made from recycled paper( nothing new about that but still), food being served on corn cups, eco-friendly products being used. An overall green production. Portland is honored as "The Country's No. 1 Sustainable city." PFW is quite old with its inception in 2003, the second longest running fashion week on the West Coast.

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